We are a Core‑to‑More venture studio for Forever Brands and Media.
The science is the system, and the art is putting it all together—that’s what makes our venture studio different from most VCs.
We’ve engineered the fundamental operational, brand, and financial system and principles we believe all profitable, sustainable, meaningful companies possess into a science. The art is finding the people and ideas and putting together all of the pieces.
Our tools, frameworks, systems, and methods provide brands born of passion the proper structure required for long-term sustainability.
Our foundational truths
We seek to minimize risk and maximize forever, meaning we only invest in companies with a clear path to predictable success. This path unveils itself after going through a comprehensive due diligence process comprised of ninety-nine truths, where brand is analyzed with the same importance as finance and operations.
Our system for forever
Our fundamental truths build our core system. This system fortifies the companies, reduces risk, and allows in some cases for us to predetermine success.
The confidence we have in our system allows us to behave as a conservative venture capital firm.